In the United Kingdom, iGaming operator BetIndex Limited has announced the signing of an agreement that is set to see its Football Index service function as the official shirt sponsor for League Two soccer side Notts County throughout January.

Month-long alliance:

According to an official Wednesday press release published by European Gaming Media and Events, Jersey-headquartered BetIndex Limited explained that the month-long deal will involve the Football Index logo being emblazoned on the front of the English football team’s shirts for its upcoming home games against Cambridge United and Newport County alongside its away clashes at Colchester United and Yeovil Town.

‘Prominent partnership’:

Adam Cole, Chief Executive Officer for United Kingdom-licensed BetIndex Limited, stated that the arrangement with Notts County represents ‘another prominent partnership’ for his firm’s Football Index service, which allows soccer aficionados to wager on the performance of actual players utilizing real money.

Cole’s statement read…

“Notts County is a side steeped in history and we are delighted to have agreed a deal to be its front-of-shirt sponsor for January. The League Two side have some of the most passionate and loyal fans in football and we see this as a great opportunity to raise our profile and look forward to supporting them to victory.”

League Two strugglers:

For its part, Notts County was established in 1862 and is widely recognized as the world’s oldest professional league soccer team. Nicknamed ‘The Magpies,’ the Nottingham-based team plays its home games at the 19,800-seat Meadow Lane Stadium and currently sits bottom of League Two after managing to amass only 20 points from its first 26 games.

Kirsty Edwards, Commercial Director for Notts County, described Football Index as ‘one of the most innovative and exciting products on the market’ before declaring that she was ‘really pleased to have formed a partnership with’ BetIndex Limited.