In-Game Ads On Console For F2P Games Will Be Common In 1-2 Years, Company Says
The tech company Simulmedia, which operatres an in-game ad platform called PlayerWON, recently made headlines when one of its executives said in an interview that it had signed a deal with Electronic Arts. The FIFA publisher has since confirmed that is not true, and it has no plans for in-game ads on its console games, but PlayerWON is a real product that its creator believes will become very commonplace in the future.
Simulmedia’s Dave Madden explained and defended PlayerWON in a blog post recently. He said the PlayerWON platform takes the learnings from WildTangent’s BrandBoost ad platform that he helped create when he worked there and applies them more deeply for console games.
“Now it’s time for advertising in video games to take another evolutionary leap forward,” he sa…
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